Why should you
care about spam
calls?

Nobody likes spam calls – those unwanted phone calls that try to sell you something, scam you, or collect your information fraudulently. Often, these calls are automated or use spoofing, so they appear local or resemble a trusted business. Sometimes spam callers even pretend they’re from legitimate companies.

Spam calls are annoying to consumers. But for businesses, they are far more than just a nuisance – they can directly harm your bottom line.

When fraudsters make spam calls pretending to be from your company, they damage your reputation. They also make your customers wary of answering unknown numbers. And this makes it harder for you to reach your clients when you need them – since they may avoid your legitimate calls, assuming they’re spam.

Spam calls also pose serious security risks. Scammers often impersonate real companies to trick people into sharing sensitive information. If they claim to represent your business, this damages your customers’ trust in your business. And even if your clients aren’t directly affected, the general rise in spam calls makes people suspicious of any unidentified number.

In this post, we’ll take a deep dive into what spam calling looks like, and how you can make sure that your calls are clearly identified – protecting your brand’s reputation and ensuring your customers always feel safe interacting with you.

Real-World Spam Call Examples

• Delivery scams
  The surge in package deliveries worldwide has made people accustomed to receiving tracking updates. This has created an opening for scammers. Common package scams involve calls or texts claiming that a package is awaiting delivery, but that an additional (fake) charge is required.
• Retailer impersonation
  Amazon and other online retailers have become prime targets for scammers. Fraudsters frequently contact unsuspecting customers with alarming messages like: “Suspicious activity detected on your Amazon account” or threats of account suspension, along with promises of refunds and free gifts.
• Tax fraud schemes
  Businesses, contractors, and supply chains are more affected by international tax regulations than ever before. In the UK, HM Revenue and Customs (HMRC) received over 130,000 reports of tax-related scams in the past year, with the most frequent being false offers of tax rebates.
• Wangiri Scams
  The term “wangiri,” meaning “one ring and drop” in Japanese, describes a scam that reportedly started in Asia and has spread to the US and now Europe. These scams involve receiving a call from an unfamiliar number that rings only once, often appearing local. After several such calls, victims may be tempted to call back, unwittingly reaching a costly international number.
• Bank Fraud
  Scams impersonating banks are on the rise, with tactics ranging from alerts about “unauthorized activity” to threats of account freezes. These scams are primarily designed to extract personal information for financial gain.

Five Ways Spam Calls Hurt

How do spam calls negatively impact your business?

1. Spam calls raise operational costs Toll-free pumping schemes, where scammers make fake calls to your business’s toll-free numbers, can lead to significant costs for you due to call fees. These schemes impact about 10% of all toll-free calls, meaning you end up paying for unproductive interactions that waste your call budget.
2. Spam calls cause reputational damage Toll-free pumping schemes, where scammers make fake calls to your business’s toll-free numbers, can lead to significant costs for you due to call fees. These schemes impact about 10% of all toll-free calls, meaning you end up paying for unproductive interactions that waste your call budget.
3. Spam calls pose security risks Toll-free pumping schemes, where scammers make fake calls to your business’s toll-free numbers, can lead to significant costs for you due to call fees. These schemes impact about 10% of all toll-free calls, meaning you end up paying for unproductive interactions that waste your call budget.
4. Spam calls lead to missed customer opportunities An influx of spam calls can clog your phone lines, making it difficult for legitimate customers to reach you when they need assistance. When important calls are missed, it reduces your service accessibility and can lead to lost customer relationships and lower revenue.
5. Spam calls raise operational costs Toll-free pumping schemes, where scammers make fake calls to your business’s toll-free numbers, can lead to significant costs for you due to call fees. These schemes impact about 10% of all toll-free calls, meaning you end up paying for unproductive interactions that waste your call budget.

How Unibeam Can Help

Spam calls undermine your ability to connect with your customers. This makes restoring their trust mission critical.

Solutions like Unibeam’s HiThere can help. With HiThere, when you call a client, your verified business name and brand and the reason for the call appear on their phone screen. This transparency helps your customers instantly recognize that it’s your legitimate business calling, reducing the chances they’ll ignore your call.

HiThere addresses the growing problem of caller ID spoofing and spam by ensuring that only authenticated calls get through. This means your customers won’t confuse your calls with spam. What’s more, branded calls can enhance answer rates, since customers feel more secure picking up calls they recognize.

Unibeam HiThere is user-friendly – there’s no need for your customers to download any new apps or software. It works seamlessly on all types of phones, making it accessible for everyone. This effortless deployment ensures that your business can quickly enhance communication with any customer, anywhere.

By using HiThere, you safeguard your brand’s reputation against fraudulent robocalls, boost call answer rates, and improve overall customer satisfaction. With HiThere, you take your customer communication to the next level. Each HiThere call is a trusted interaction, leading to better engagement and fewer missed opportunities.

The Bottom Line

Spam calls are more than just an annoyance – they can severely impact your business’s bottom line and reputation. When your customers are less likely to trust legitimate calls from you, it’s an erosion of trust that can lead to lost opportunities.

Taking proactive steps to protect your brand against spam calls is crucial. Investing in technologies like Unibeam’s HiThere not only safeguards your reputation but also enhances communication with your clients. Prioritizing transparency and trust will help you maintain better customer relationships – ensuring that your business thrives despite the threat of spam calls.